GAN Wins ‘Freeplay Gaming Supplier’ Industry Award in the US
April 27, 2017
Awarded at eGaming Review Magazine North America Awards Ceremony
recognizing GAN’s market-leading status with Simulated Gaming™
LONDON & DUBLIN--(BUSINESS WIRE)--
GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services and
online gaming content in the United States, today announces the win of a
prestigious Internet gaming Industry award in the United States.
Freeplay Gaming Supplier of the Year Award for 2016 recognizes the
skills, expertise and commitment to developing the leading Internet
casino gaming platform for free-to-play Simulated Gaming™ in the United
States delivered to land-based casino operators.
This is the second year in a row in which GAN has won the Freeplay
Gaming Supplier of the Year Award in recognition of GAN’s diverse
Simulated Gaming™ websites and mobile Apps delivered in 2016 to US
land-based casino operators located coast-to-coast nationwide.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
“Winning a major US Industry award two years in a row is the perfect
recognition of GAN’s market leading position in the US for delivering
social casino gaming solutions to major bricks and mortar casino
operators based upon our award-winning real money Internet gaming
platform. I would like to thank all our people in London, Las Vegas and
Sofia for their efforts in securing these this well-deserved award
granted on merit by an independent panel of objective Industry experts.”
FAQ’s about GAN’s Simulated Gaming™
-
Launched in the US by GAN in January 2014, Simulated Gaming™ has
proven to monetize Internet traffic to existing websites operated by
land-based US casinos with average revenue per daily active user
(ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an original
estimate of $0.60, greatly exceeding equivalent numbers reported by
Social Casino operators.
-
Supported by 147 months of operating data across ten (10) major US
casino deployments, Simulated Gaming™ is now proven to drive increased
visitation on-property and in 2014 delivered on average a 28% uplift
in on-property theoretical win from increased visitation by existing
patrons who also engage with Simulated Gaming™ online.
-
US casino operators report more than 50% of their surveyed casino
patrons are already engaged in playing multiple Social Casinos online.
Simulated Gaming™ enables land-based US casinos access to the Social
Casino market worth $3.8 billion annually worldwide in 2016 (source:
Eilers & Krejcik Gaming, LLC) and is proven to increase property
visitation among existing patrons, reactivate lapsed patrons bringing
them back on-property and drive acquisition of new patrons from
outside the typical drive distance to the property.
www.GAN.com
GAN | Overview
GAN is a leading developer and supplier of enterprise-level Business to
Business gaming software systems and online gaming content. GAN is
listed on the ESM Market of the Irish Stock Exchange and the AIM Market
of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system,
GameSTACK™, which it licenses to online and land-based gaming operators
as a turn-key technology solution for both regulated real-money and
simulated online gaming. The Internet Gaming System, developed in London
under a UK Gambling Commission license, is certified to the highest
technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a
complementary business converting offline casino slot machines and table
games into online equivalents on behalf of major land-based slot machine
manufacturers including Aristocrat, Ainsworth, KONAMI, Everi (formerly
Multimedia Games), Incredible Technologies, GamoMat, Reel Time Gaming,
High Flyer Games and Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming content to
major European gaming operators including Bet365, Betfair PaddyPower,
William Hill, Rank, Lottomatica, Sisal and SNAI.
In the United States for real money Internet gaming, GAN has partnered
with Betfair Plc to provide its Internet Gaming System following the
introduction of regulated real-money online gaming in New Jersey in
November 2013.
In the United States for Simulated Gaming™, GAN has partnered with an
increasing number of major land-based US casinos coast-to-coast. In New
York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com
in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™
website www.ParxOnline.com
in March 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN
to upgrade their existing free-to-play website to a monetized Simulated
Gaming™ website, soft-launched in July 2015 and launched integrated with
their casino management system in November 2015. In September 2015 major
Californian Tribal casino operator San Manuel chose GAN’s Simulated
Gaming™ launched in November 2015. In October 2015 American Casino &
Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched
in December 2015. In December 2015 Borgata Casino Hotel & Spa chose
GAN’s Simulated Gaming™ launching in H1 2017. Also in December 2015 Lady
Luck Interactive, a wholly-owned subsidiary of Isle of Capri
Corporation, chose GAN’s Simulated Gaming™ and launched in July 2016. In
February 2016 Rock Gaming (re-branded as JACK Entertainment) chose GAN’s
Simulated Gaming™ to support their Ohio-based casino properties launched
online in October 2016. In March 2016 Twin River in the North East chose
GAN’s Simulated Gaming™ and launched in November 2016. In April 2016
major Tribal casino operator Chickasaw Nation chose GAN’s Simulated
Gaming™ launching in H1 2017. In June 2016 Tribal casino operator
TurningStone Casino Resort chose GAN’s Simulated Gaming™ and launched in
March 2017. In July 2016 Nevada’s Station Casinos chose GAN’s Simulated
Gaming™ launching in H1 2017. In September 2016 a major existing US
casino client nominated GAN to launch real money Internet casino gaming
in Europe and other Rest of World regulated markets commencing in H1
2017.
In April 2017 GAN was granted a Casino Service Industry Enterprise
license by the New Jersey Division of Gaming Enforcement being GAN’s
first privileged gaming license in the United States.
For more information please visit www.GAN.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170427006146/en/
GAN
Dermot Smurfit, +44 (0) 20 7292 6262
Chief
Executive Officer
[email protected]
or
Investors:
The
Equity Group
Adam Prior, 212-371-8660
[email protected]
or
Davy
John
Frain / Barry Murphy
+353 1 679 6363
Source: GAN plc