GAN Releases Quarterly Key Performance Indicators for its 2017 Third Quarter

December 5, 2017

Continued Strong Growth from its core US market and Simulated Gaming

LONDON & DUBLIN--(BUSINESS WIRE)-- GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, today announced the release of quarterly key performance indicators¹ for the third quarter of 2017. This allows the US and global institutional investment community to properly track progress of GAN’s diverse business on a quarterly basis.

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Over the past fifteen months, GAN has begun to increase its institutional outreach to the United States, where the Company conducts the predominant portion of its business activities. The expanded financial information flow supports the increasing number of suitably-qualified US institutional investors who engaged with GAN’s equity story in late 2016 and 2017 to date. This Quarterly publication discloses the Active Player-Days and Average Revenue Per Active Player-Day (ARPDAU), in which GAN participates worldwide in regulated real money Internet gaming markets and Simulated Gaming™.

Key Performance Indicators for Q4 2017 and CY2017 will be released with GAN’s full year CY2017 financial results on or before March 31, 2018. The composition and nature of GAN’s Key Performance Indicators will be reviewed by the US-based CFO anticipated to join GAN in early 2018.

Quarterly KPIs			Q3 2016			Q4 2016			Q1 2017			Q2 2017			Q3 2017
Active Player-Days			1,700,908			2,037,233			2,227,905			2,600,842			2,996,914
% Change			- --			+19.8%			+9.4%			+16.7%			+15.2%
ARPDAU			$7.09			$7.42			$7.69			$6.98			$6.36
% Change			- --			+4.6%			+3.6%			-9.2%			-8.9%

Third Quarter 2017 Highlights

• Fifth successive Quarter of growth in Active Player-Days.
• +15.2% Quarter-on-Quarter growth in Active Player-Days in Q3 2017 over Q2 2017 to 2,996,914 Active Player-Days.
• -8.9% Quarter-on-Quarter decline in Average Revenue Per Daily Active User in Q3 2017 over Q2 2017 to $6.36 reflecting strong growth in higher-margin Simulated Gaming which proved modestly dilutive to ARPDAU across the enterprise.

Management Commentary

Dermot Smurfit, CEO of GAN commented:

“Five successive quarters of growth more recently driven by Simulated Gaming in the Company’s key market of the US. Overall ‘GAN-enabled revenue’ in which GAN participates increased +5% in Q3 2017 over Q2 2017. Moving ‘bricks & mortar’ US casinos online with GAN’s Simulated Gaming continued to deliver growth quarter on quarter despite the full impact of Summer seasonality which generally reduces players’ levels of online engagement and propensity to spend money.”

FAQ’s about GAN’s Simulated Gaming™ & real money online Regulated Gaming

• 96% of Americans cannot legally play online casino games for real money. Launched in the US by GAN in January of 2014, Simulated Gaming™ allows these Americans to engage with a realistic for-entertainment-only online casino. American players may open an account online and purchase virtual credits with real money in order to extend their time playing their favourite casino games online. American casino patrons frequently cite ‘practising at home online before visiting the casino’ as a major reason for playing casino gaming online, despite not being permitted to win real money.
• Supported by GAN’s 258 months of operating data across thirteen (13) major US casinos’ deployments, Simulated Gaming™ has repeatedly proven to drive increased visitation back to the casino and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back to the casino and drive acquisition of new patrons from outside the typical drive distance to the property.
• Real money online Regulated Gaming for GAN comprises wholly-regulated and US-compliant Internet gaming where end user players resident in wholly-legal jurisdictions deposit & wager real money while playing casino games online. GAN received its first full US gaming license in April 2017 awarded by the State of New Jersey. GAN’s Regulated Gaming business activities are centred on the UK and Italy in Europe and the State of New Jersey in the US with preparations for real money regulated Internet gaming in Pennsylvania already underway following the passage into law of enabling legislation on October 30, 2017.

GAN | Overview

GAN is a leading B2B supplier of Internet gaming enterprise software-as-a-service solutions to the US land-based casino Industry. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN

The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licenses principally to land-based US casino operators as a turnkey technology solution for both regulated real-money and/or virtual Simulated Gaming. GAN has thirteen (13) casino operators as clients of Simulated Gaming principally in US; two (2) clients of real money Regulated Gaming in New Jersey; and ten (10) clients of real money Regulated Gaming in Europe.

The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators.

In April 2017 GAN was granted a Casino Service Industry Enterprise license by the New Jersey Division of Gaming Enforcement being GAN’s first privileged gaming license in the United States.

For more information please visit www.GAN.com

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¹ The numbers contained herein are unaudited and derived from GAN’s internal business intelligence reporting systems

View source version on businesswire.com: http://www.businesswire.com/news/home/20171205005494/en/

GAN
Dermot Smurfit, +44 (0) 20 7292 6262
Chief Executive Officer
[email protected]
or
US Investors:
The Equity Group
Adam Prior, 212-371-8660
[email protected]
or
UK & Ireland Investors:
Walbrook PR
Paul Cornelius, +44 20 7933 8780
[email protected]
or
Davy (Nominated Adviser, ESM Adviser and Joint Broker)
John Frain / Barry Murphy, +353 1 679 6363
or
Liberum (Joint Broker)
Neil Patel / Cameron Duncan, +44 (0) 20 3100 2000

Source: GAN plc